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What is a business directory?

A business directory, either local or international, is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through listing in business directories both in local and international.

Getting your local business’ NAP (Name, Address, Phone number) information listed on directories, online business listing sites, and citation sites helps to improve visibility, but back links from these sites can also have a benefit to SEO. Here are a few things to make sure your company listing has in it once you add it to a directory:

Consistent NAP. If you add or update your business on multiple business listing sites, make sure you’re providing the same company information across each directory.

A link to your website. Back links — also known as inbound links — are crucial to your company website’s domain authority. Consider adding a tracking link at the end of this URL as well, so you can see how much traffic your website specifically gets from the business directories that are linking to it.

A company description. Make sure you have a detailed description of your business that reflects your organisation’s mission, culture, and values.

Multimedia. Give company searchers a visual taste of your business with a picture or video of your office, your employees, or your daily business operations.